Last week, Kenya Airways management made an apparently tough decision. Some would say they swallowed a humble pie.
After launching the daily New York direct flight that was preceded by heighted fanfare, months of great marketing and publicity it emerged that the number of daily customers did not make business sense. This was attributed to a biting winter in the US at this time.
The management moved fast to reduce the number of flight until conditions change to avert heavy losses.
The Indians have a saying that if you find yourself riding on a dead horse the best thing to do is to dismount immediately.
In business, as in life generally, success depends largely on what you do not do as much as on what you do. For example you should not continue investing on a dead project. You have to learn when to quit even as you learn to stick on.
Persistence is a virtue that is rightly cherished but you persist when the ‘horse’ is alive and needs to be well feed or massaged to move on. When it is dead, no amount of flogging or even changing the rider will do magic. Dismounting is the only viable option. The earlier you do it the better. Read more
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