Nearly nine out of 10 of last year’s Black Friday “deals” were cheaper or the same price at other times in 2017, an investigation has found.
The consumer body Which? checked the prices of 94 popular products including TVs, cameras and fitness trackers, and is warning shoppers to do their research before hitting the sales.
The investigation looked at offers at leading retailers and featured 59 deals at Currys PC World, 18 deals at Amazon, 14 deals at John Lewis and three from Argos.
Which? tracked the price of the items from six months before until six months after Black Friday 2017, and included the day itself.
Their research found 87% of the products were cheaper outside of the sales event which fell on Friday 24 November.
Which? discovered that nearly half of the products on offer were sold for less in the six months following Black Friday, which covered the period December 2017 to May 2018. Read more
More from Lifestyle
Reggae music, whose calm, lilting grooves found international fame thanks to artists like Bob Marley, on Thursday won a spot …
Nigerian billionaire business woman Ibukun Awosika has revealed that she kneels before her husband as a sign of respect, despite …